TERMIUM Plus®
From: Translation Bureau
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CONTENU MARQUE [1 record]
Record 1 - internal organization data 2025-06-10
Record 1, English
Record 1, Subject field(s)
- Marketing
- Advertising Techniques
Record 1, Main entry term, English
- brand content
1, record 1, English, brand%20content
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
- branded content 2, record 1, English, branded%20content
noun
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Brand content aims at creating an editorial ... experience. ... Brand content engages consumers to relate to the brand, because it does not talk about its products, but about a domain of mutual interest between the brand and its public. ... Brands without "brand content" will be absent as the main source of information of consumers. Consumers do not visit sites to be exposed to a sales pitch. To lead, brands will have to deliver content on the [Web]. As a result they will need to think of themselves as media, as curators, as publishers and as a television channel. Brand content gives content to brands, as well as depth and emotion. ... Brand content emphasizes the cultural dimension of all brands, and their intangibles. 3, record 1, English, - brand%20content
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Techniques publicitaires
Record 1, Main entry term, French
- contenu de marque
1, record 1, French, contenu%20de%20marque
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- contenu promotionnel 2, record 1, French, contenu%20promotionnel
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble de messages d'apparence éditoriale qui sont produits directement ou commandés à un tiers par une marque ou par une organisation à des fins de communication. 2, record 1, French, - contenu%20de%20marque
Record number: 1, Textual support number: 1 OBS
contenu de marque; contenu promotionnel : désignations et définition publiées au Journal officiel de la République française le 14 février 2024. 3, record 1, French, - contenu%20de%20marque
Record 1, Spanish
Record 1, Textual support, Spanish
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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