TERMIUM Plus®

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CONTENU PROMOTIONNEL [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-06-10

English

Subject field(s)
  • Marketing
  • Advertising Techniques
CONT

Brand content aims at creating an editorial ... experience. ... Brand content engages consumers to relate to the brand, because it does not talk about its products, but about a domain of mutual interest between the brand and its public. ... Brands without "brand content" will be absent as the main source of information of consumers. Consumers do not visit sites to be exposed to a sales pitch. To lead, brands will have to deliver content on the [Web]. As a result they will need to think of themselves as media, as curators, as publishers and as a television channel. Brand content gives content to brands, as well as depth and emotion. ... Brand content emphasizes the cultural dimension of all brands, and their intangibles.

French

Domaine(s)
  • Commercialisation
  • Techniques publicitaires
DEF

Ensemble de messages d'apparence éditoriale qui sont produits directement ou commandés à un tiers par une marque ou par une organisation à des fins de communication.

OBS

contenu de marque; contenu promotionnel : désignations et définition publiées au Journal officiel de la République française le 14 février 2024.

Spanish

Save record 1

Record 2 2025-06-09

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Promotional content includes activities such as competitions, giveaways, sponsored pages, supplements, and programs. Promotional content is different from standard media relations in that it involves the provision of goods or money to the host media.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
DEF

Contenu [...] qui vise directement et ouvertement la promotion d'un produit ou d'un service auprès du consommateur [...]

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Internet y telemática
Save record 2

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