TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONTEXTE STRATEGIQUE [1 record]

Record 1 1991-04-02

English

Subject field(s)
  • Industrial Design
  • Marketing
CONT

Approach for product planning. ... Determine strategic areas of turnover, market share, branches, products....

French

Domaine(s)
  • Dessin industriel
  • Commercialisation
CONT

(...) le produit évolue au cours de son existence. (...) il est façonné par les êtres humains (...) Cette existence commence à l'état d'embryon, sous forme d'idée de produit, apparaissant dans le subconscient d'un individu placé dans un contexte stratégique de développement industriel.

Spanish

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