TERMIUM Plus®

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CONTEXTUAL ADVERTISEMENT [1 record]

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Alphabetical list of terms

Record 1 2025-06-03

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Contextual ads are online ads that are served to viewers based on the content or page they are viewing in that moment, rather than user data like location or demographics. ... For example, if you visit the sports page of a news website, you may see ads for gym equipment or sportswear.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
CONT

Contrairement aux bannières génériques, les publicités contextuelles sont des annonces qui s'adaptent dynamiquement au contexte du site sur lequel elles sont affichées : leur objectif est d'améliorer la pertinence des annonces en fonction du contenu des pages pour les rendre moins intrusives.

Spanish

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