TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
COURRIER PUBLICITAIRE [1 record]
Record 1 - internal organization data 2018-12-11
Record 1, English
Record 1, Subject field(s)
- Advertising Media
- Advertising Techniques
- Postal Correspondence
Record 1, Main entry term, English
- advertising mail
1, record 1, English, advertising%20mail
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- ad mail 2, record 1, English, ad%20mail
correct
- admail 3, record 1, English, admail
avoid, see observation
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
... as part of an effort to demonstrate to customers the value of ad mail relative to other forms of advertising such as TV, radio, and email, [the postal administration] is implementing improved address management and fulfillment. 4, record 1, English, - advertising%20mail
Record number: 1, Textual support number: 1 OBS
admail: Use of this term is abusive as it derives from a registered trademark of Canada Post (Admail). 5, record 1, English, - advertising%20mail
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
- Objets de correspondance (Postes)
Record 1, Main entry term, French
- courrier publicitaire
1, record 1, French, courrier%20publicitaire
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Près d'un Français sur deux qui reçoit du courrier publicitaire pense [...] que ce dernier renforce l'intérêt d'une publicité diffusée à la télévision ou dans la presse. Et, dans une moindre mesure, celui d'une publicité en affichage ou en radio. 2, record 1, French, - courrier%20publicitaire
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Medios de publicidad
- Técnicas publicitarias
- Correspondencia (Correos)
Record 1, Main entry term, Spanish
- correo publicitario
1, record 1, Spanish, correo%20publicitario
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
Rellenar un certificado de garantía a raíz de la compra de un adminículo cualquiera puede convertirse en una invitación a recibir correo publicitario de otros artefactos del ramo. Se trata de un correo publicitario directo no solicitado que se envía a consumidores potenciales cuyas características específicas de estilo de vida e ingresos ya han sido estudiadas electrónicamente. 1, record 1, Spanish, - correo%20publicitario
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