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COUT ENGAGEMENT [1 record]
Record 1 - internal organization data 2025-05-02
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Internet and Telematics
Record 1, Main entry term, English
- cost per engagement
1, record 1, English, cost%20per%20engagement
correct, noun
Record 1, Abbreviations, English
- CPE 1, record 1, English, CPE
correct, noun
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Cost per engagement (CPE) is a digital advertising pricing model that charges advertisers only when users actively interact with their advertisement beyond a simple impression. ... CPE focuses on meaningful user interactions such as clicks, video views, shares, comments, or other specific actions that demonstrate a genuine interest in the advertised content. 2, record 1, English, - cost%20per%20engagement
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Internet et télématique
Record 1, Main entry term, French
- coût par interaction
1, record 1, French, co%C3%BBt%20par%20interaction
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- coût par engagement 2, record 1, French, co%C3%BBt%20par%20engagement
correct, masculine noun
- CPE 2, record 1, French, CPE
correct, masculine noun
- CPE 2, record 1, French, CPE
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les initiales CPE sont parfois utilisées pour désigner la notion de coût par engagement qui correspond à un mode de facturation publicitaire à la performance par lequel c'est l'engagement ou les interactions de l'audience qui sont mesurés et rémunérés par l'annonceur. Selon les contextes, cet engagement peut être défini par un temps de lecture d'une vidéo, par un temps de visite, par des interactions sur une publication sociale, etc. 2, record 1, French, - co%C3%BBt%20par%20interaction
Record 1, Spanish
Record 1, Textual support, Spanish
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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