TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CYBERMARKETING [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-11-18

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
  • Electronic Commerce
DEF

Any type of Internet-based promotion [which] includes Web sites, targeted e-mail, Internet bulletin boards, sites where customers can dial-in and download files, and sites that engage in Internet commerce by offering products for [sale] over the Internet.

CONT

The basic function or objective of cyber-marketing is to use the power of online networks, computer communications, and digital interactive media to reach target audiences or to enhance marketing or integrated marketing communications.

OBS

Some of the various types of cyber-marketing include CD-ROM, e-mail, electronic data interchange, business-oriented database services, posting, hosting or presenting information on the Internet, and online marketing research.

OBS

The term doesn't have a strict meaning, though, and many marketing managers use it to cover any computer-based marketing tools.

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
  • Commerce électronique
DEF

Ensemble des techniques mercatiques utilisant des supports ou des réseaux électroniques.

OBS

L'ensemble des stratégies, activités, techniques, destinées à : optimiser le système d'information marketing en faisant l'usage des informations acquises en temps réel; identifier et satisfaire les besoins du consommateur au moment où ceux-ci se manifestent, à travers la construction d'un rapport interactif, direct, personnalisé et de long terme.

OBS

mercatique électronique : terme publié au Journal officiel du 28 juillet 2001.

Spanish

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Record 2 2013-04-29

English

Subject field(s)
  • Electronic Commerce
DEF

Marketing using new information and communications technologies, particularly the Internet, as a means of carrying out promotional activities, selling products or services, or conducting market studies.

OBS

web marketing: The Translation Bureau recommends in its revised 2013 Linguistic Recommendation that “web” not be capitalized when it is part of a compound, whether the compound is written as two words or one, with or without a hyphen

French

Domaine(s)
  • Commerce électronique
DEF

Marketing utilisant les nouvelles technologies de l'information et de la communication, notamment le réseau Internet, comme moyen de promotion, de vente ou d'étude de marché.

OBS

webmercatique; webmarketing : Le Bureau de la traduction préconise dans sa Recommandation linguistique révisée en 2013 la minuscule initiale lorsque «web» est utilisé comme préfixe pour former des termes dérivés.

OBS

marketing Web : Le Bureau de la traduction préconise dans sa Recommandation linguistique révisée en 2013 la majuscule initiale lorsque «Web» est employé après un nom qu’il qualifie. Il est toujours invariable.

Spanish

Campo(s) temático(s)
  • Comercio electrónico
DEF

Conjunto de actividades de mercadotecnia que utilizan las nuevas tecnologías de la información y de la comunicación, en particular, Internet, como medio de promoción, de venta de productos o servicios, o para realizar estudios de mercado.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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