TERMIUM Plus®

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CYBERPUBLICITE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-04-10

English

Subject field(s)
  • Advertising
  • Internet and Telematics
OBS

[Digital advertising, also called online advertising,] refers to the use of the Internet for advertising. It includes promotional advertisements and messages delivered through email, social media, websites or search engines.

OBS

online advertising; digital advertising; Internet advertising; Web advertising; web advertising; electronic advertising; e-advertising: Although "online," "digital," "Internet," "Web," "web," "electronic" and "e-" have slightly different meanings, they are used interchangeably in this context.

OBS

web advertising; Web advertising: The Translation Bureau recommends in its revised 2013 Linguistic Recommendation that "web" not be capitalized when it is part of a compound, whether the compound is written as two words or one, with or without a hyphen.

Key term(s)
  • on-line advertising

French

Domaine(s)
  • Publicité
  • Internet et télématique
CONT

La publicité en ligne, aussi connue sous le nom de publicité numérique, fait [...] référence à l'utilisation du web dans l'intention de diffuser certains types de messages promotionnels à un public ciblé. Elle peut ainsi prendre plusieurs formes : bannières publicitaires, publicités vidéo, publicités sur les réseaux sociaux, et bien plus encore!

OBS

publicité en ligne; publicité numérique; publicité sur Internet; publicité dans Internet; publicité Web; cyberpublicité; pub en ligne; pub numérique; pub sur Internet; cyberpub : Bien que les termes «en ligne», «numérique», «sur Internet», «dans Internet», «Web» ainsi que l'élément «cyber-» aient des sens légèrement différents, ils sont utilisés de façon interchangeable dans ce contexte.

OBS

publicité Web : Le Bureau de la traduction préconise dans sa Recommandation linguistique révisée en 2013 la majuscule initiale lorsque «Web» est employé après un nom qu'il qualifie. Il est toujours invariable.

Key term(s)
  • cyber-publicité
  • cyber-pub

Spanish

Campo(s) temático(s)
  • Publicidad
  • Internet y telemática
DEF

Conjunto de medios visuales, de audio e interactivos que se utilizan a través del Web para informar a los usuarios de Internet y convencerlos de comprar un producto o servicio que se vende en línea.

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