TERMIUM Plus®

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DEMAND-SIDE PLATFORM [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-06-19

English

Subject field(s)
  • Advertising Agencies and Services
  • Internet and Telematics
  • Artificial Intelligence
CONT

A demand-side platform, often abbreviated to DSP, is a programmatic advertising platform that allows advertisers and media-buying agencies to bid automatically on display, video, mobile and search ad inventory from a wide range of publishers. A demand-side platform can automate the decision-making process on how much to bid for an ad in real time.

OBS

Supply-side platforms (SSPs) help publishers programmatically sell their ad inventory for the most money, while demand-side platforms (DSPs) help advertisers find the most relevant ad space at the best price.

Key term(s)
  • demand-side plat-form
  • demand side platform
  • demand side plat-form

French

Domaine(s)
  • Agences et services de publicité
  • Internet et télématique
  • Intelligence artificielle
CONT

La publicité programmatique représente une avancée majeure dans le domaine du marketing digital. Elle utilise des algorithmes sophistiqués et des données en temps réel pour automatiser l'achat et la vente d'espaces publicitaires en ligne. Cette technologie permet aux annonceurs de cibler précisément leur audience et d'optimiser leurs campagnes en temps réel. Au cœur de ce système se trouvent les plateformes d'achat programmatique (DSP) et les plateformes de vente programmatique (SSP). Les DSP permettent aux annonceurs de gérer leurs campagnes sur plusieurs réseaux publicitaires à partir d'une seule interface, tandis que les SSP aident les éditeurs à maximiser la valeur de leur inventaire publicitaire.

OBS

DSP : L'abréviation «DSP» provient du terme anglais «demand-side platform».

Key term(s)
  • plate-forme d'achat programmatique

Spanish

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