TERMIUM Plus®

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DEMANDE ENCHERE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-06-30

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
  • Artificial Intelligence
CONT

A bid request is a request from a publisher to an ad exchange for bids on available ad inventory. It contains information about the ad impression, such as user data, device type, and context, to help advertisers make informed bidding decisions.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
  • Intelligence artificielle
CONT

Les acheteurs répondent à la demande d'enchère en fixant un tarif auquel ils sont prêts à acheter [un espace publicitaire]. La plateforme sélectionne automatiquement la meilleure offre.

Spanish

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© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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