TERMIUM Plus®

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DEMANDE LATENTE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Marketing Research
  • Trade
  • Laws of the Market (Economy)
OBS

Exists when a ... number of people share a strong need for something which does not exist in the form of an actual product. ... Represents an opportunity ... to develop the product that people have been wanting.

French

Domaine(s)
  • Étude du marché
  • Commerce
  • Lois du marché (Économie)
OBS

Il existe une demande non satisfaite par les produits actuellement existants, le rôle du marketing est alors d'introduire un nouveau produit qui réponde à ces attentes insatisfaites.

Spanish

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