TERMIUM Plus®
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DEMANDE MARCHE [2 records]
Record 1 - internal organization data 2012-02-08
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- The Product (Marketing)
Record 1, Main entry term, English
- market pull
1, record 1, English, market%20pull
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
"Market pull" means that an innovation is developed by R&D [research and development] based upon identified customer needs. 2, record 1, English, - market%20pull
Record number: 1, Textual support number: 1 OBS
market pull: term usually used by opposition to "technology push." 3, record 1, English, - market%20pull
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Produit (Commercialisation)
Record 1, Main entry term, French
- impératifs du marché
1, record 1, French, imp%C3%A9ratifs%20du%20march%C3%A9
masculine noun, plural
Record 1, Abbreviations, French
Record 1, Synonyms, French
- demande du marché 2, record 1, French, demande%20du%20march%C3%A9
feminine noun
- traction du marché 3, record 1, French, traction%20du%20march%C3%A9
feminine noun
Record 1, Textual support, French
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2002-04-03
Record 2, English
Record 2, Subject field(s)
- Marketing
- Economics
Record 2, Main entry term, English
- market demand
1, record 2, English, market%20demand
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
The market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment. 2, record 2, English, - market%20demand
Record 2, French
Record 2, Domaine(s)
- Commercialisation
- Économique
Record 2, Main entry term, French
- demande sur le marché
1, record 2, French, demande%20sur%20le%20march%C3%A9
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- demande du marché 2, record 2, French, demande%20du%20march%C3%A9
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Pour une catégorie de produits, volume total acquis par un groupe de clients en un lieu et une période déterminés, dans un environnement et à partir d'un effort commercial donné. 3, record 2, French, - demande%20sur%20le%20march%C3%A9
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Comercialización
- Economía
Record 2, Main entry term, Spanish
- demanda del mercado
1, record 2, Spanish, demanda%20del%20mercado
feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
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