TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DEMARCHAGE FROID [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2017-02-23

English

Subject field(s)
  • Sales (Marketing)
CONT

"Cold canvassing," also known as "cold calling," is a business solicitation method that involves customers who are not expecting to receive a sales pitch or call. A salesperson using the cold canvassing technique is typically looking to collect information rather than make an immediate sale.

OBS

"Cold calling" typically refers to phone calls but can also involve drop-in visits, such as with door-to-door salespeople.

French

Domaine(s)
  • Vente
CONT

La «sollicitation à froid» s'entend simplement de la promotion de votre produit ou service auprès d'une personne qui, à votre connaissance, n'a encore manifesté aucun intérêt pour votre produit ou service.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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