TERMIUM Plus®

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DEMARKETING [1 record]

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Alphabetical list of terms

Record 1 2010-10-14

English

Subject field(s)
  • Marketing Research
  • Economic Conditions and Forecasting
  • Market Structure (Trade)
DEF

A marketing strategy calculated to reduce rather than increase demand for a product or service.

French

Domaine(s)
  • Étude du marché
  • Prévisions et conjonctures économiques
  • Morphologie des marchés (Commerce)
DEF

Action publicitaire qui vise à réduire la consommation d'un produit ou l'utilisation d'un service.

CONT

C'est l'inverse de la situation traditionnelle d'excès sur la demande. Ici, c'est la demande qui est surabondante et le marketing a alors pour rôle de réduire cette demande soit en l'éliminant, soit en l'étalant dans le temps. C'est ce que l'on a appelé le démarketing.

Spanish

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