TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
DISPLAY ADVERTISEMENT [3 records]
Record 1 - internal organization data 2025-04-17
Record 1, English
Record 1, Subject field(s)
- Advertising Media
- Internet and Telematics
Record 1, Main entry term, English
- display advertisement
1, record 1, English, display%20advertisement
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
- display ad 1, record 1, English, display%20ad
correct, noun
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
A display advertisement is generally a mixture of text, pictures, logos, and symbols. However, these ads are frequently combined with audio and video enhancements for driving display marketing over the Internet. 2, record 1, English, - display%20advertisement
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
- Internet et télématique
Record 1, Main entry term, French
- publicité graphique
1, record 1, French, publicit%C3%A9%20graphique
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- annonce graphique 2, record 1, French, annonce%20graphique
correct, feminine noun
- annonce publicitaire graphique 2, record 1, French, annonce%20publicitaire%20graphique
correct, feminine noun
- publicité d'affichage 3, record 1, French, publicit%C3%A9%20d%27affichage
feminine noun
- publicité display 3, record 1, French, publicit%C3%A9%20display
avoid, anglicism, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Dans le domaine de la publicité en ligne, une publicité graphique est composée d'éléments visuels (par exemple du texte et des images), parfois appuyés par des éléments sonores ou vidéo. 4, record 1, French, - publicit%C3%A9%20graphique
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2016-02-25
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
Record 2, Main entry term, English
- display advertising
1, record 2, English, display%20advertising
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
Advertising in print that usually uses illustration(s) as well as type. 2, record 2, English, - display%20advertising
Record number: 2, Textual support number: 2 DEF
The presentation of sales messages in newspapers and magazines in relatively large space not grouped according to classifications, as contrasted with classified advertising (which is sometimes called "undisplay advertising"). 2, record 2, English, - display%20advertising
Record 2, Key term(s)
- display ad
- display advertisement
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
Record 2, Main entry term, French
- publicité par grande annonce 1, record 2, French, publicit%C3%A9%20par%20grande%20annonce
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Grandes ou petites annonces? On se tromperait fort d'ailleurs si l'on pensait que la dimension des annonces est uniquement fonction du budget. De multiples facteurs interviennent en effet. Il est des cas où, même avec des moyens réduits, il serait préférable de procéder par grands placards, et d'autres où, même avec des ressources plus étendues, une politique de présence imposera de faire passer souvent de petites annonces. 2, record 2, French, - publicit%C3%A9%20par%20grande%20annonce
Record 2, Key term(s)
- grande annonce
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1989-07-11
Record 3, English
Record 3, Subject field(s)
- Advertising Media
- Advertising Techniques
Record 3, Main entry term, English
- display advertisement
1, record 3, English, display%20advertisement
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- display ad 2, record 3, English, display%20ad
correct
Record 3, Textual support, English
Record 3, French
Record 3, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
Record 3, Main entry term, French
- grande annonce
1, record 3, French, grande%20annonce
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Toute publicité insérée à l'extérieur de la section des annonces classées. 2, record 3, French, - grande%20annonce
Record 3, Spanish
Record 3, Textual support, Spanish
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