TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
DISPLAY ADVERTISING [4 records]
Record 1 - internal organization data 2025-04-14
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 1, Main entry term, English
- display advertising
1, record 1, English, display%20advertising
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Display advertising refers to the use of visual ads, such as banners, videos, or interactive graphics, to promote products or services on websites, mobile apps, and other digital platforms. Unlike traditional text-based ads, display advertising aims to capture the audience's attention with compelling visuals and design elements. This form of advertising is particularly effective in creating brand awareness, retargeting potential customers, and driving conversions. 2, record 1, English, - display%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 1, Main entry term, French
- publicité graphique
1, record 1, French, publicit%C3%A9%20graphique
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité d'affichage 2, record 1, French, publicit%C3%A9%20d%27affichage
feminine noun
- publicité display 2, record 1, French, publicit%C3%A9%20display
avoid, anglicism, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
La publicité graphique ne se résume pas aux bannières traditionnelles en formats standards. Elle inclut aussi les habillages de site, la publicité vidéo, les publicités flottantes, les intégrations, les commandites, et beaucoup plus encore. 1, record 1, French, - publicit%C3%A9%20graphique
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2016-02-25
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
Record 2, Main entry term, English
- display advertising
1, record 2, English, display%20advertising
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
Advertising in print that usually uses illustration(s) as well as type. 2, record 2, English, - display%20advertising
Record number: 2, Textual support number: 2 DEF
The presentation of sales messages in newspapers and magazines in relatively large space not grouped according to classifications, as contrasted with classified advertising (which is sometimes called "undisplay advertising"). 2, record 2, English, - display%20advertising
Record 2, Key term(s)
- display ad
- display advertisement
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
Record 2, Main entry term, French
- publicité par grande annonce 1, record 2, French, publicit%C3%A9%20par%20grande%20annonce
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Grandes ou petites annonces? On se tromperait fort d'ailleurs si l'on pensait que la dimension des annonces est uniquement fonction du budget. De multiples facteurs interviennent en effet. Il est des cas où, même avec des moyens réduits, il serait préférable de procéder par grands placards, et d'autres où, même avec des ressources plus étendues, une politique de présence imposera de faire passer souvent de petites annonces. 2, record 2, French, - publicit%C3%A9%20par%20grande%20annonce
Record 2, Key term(s)
- grande annonce
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1989-07-11
Record 3, English
Record 3, Subject field(s)
- Advertising Techniques
Record 3, Main entry term, English
- display advertising
1, record 3, English, display%20advertising
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
... advertising which appears in areas other than in classified sections [of a newspaper], and which have little or no restrictions on layout or type face. 2, record 3, English, - display%20advertising
Record 3, French
Record 3, Domaine(s)
- Techniques publicitaires
Record 3, Main entry term, French
- publicité par grande annonce
1, record 3, French, publicit%C3%A9%20par%20grande%20annonce
feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- publicité par annonce 1, record 3, French, publicit%C3%A9%20par%20annonce
feminine noun
Record 3, Textual support, French
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 1975-03-11
Record 4, English
Record 4, Subject field(s)
- Advertising Agencies and Services
Record 4, Main entry term, English
- display advertising 1, record 4, English, display%20advertising
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, French
Record 4, Domaine(s)
- Agences et services de publicité
Record 4, Main entry term, French
- étalage publicitaire 1, record 4, French, %C3%A9talage%20publicitaire
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record 4, Spanish
Record 4, Textual support, Spanish
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