TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DOTACAO PUBLICIDADE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2018-11-22

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Agencies and Services
CONT

An advertising allowance is money that a product manufacturer or service provider pays to a retailer to get the word out about their product. An advertising allowance may also take the form of a supplier or manufacturer giving a discount on inventory provided to a wholesaler or retailer to pay for advertising or merchandising costs.

French

Domaine(s)
  • Techniques marchandes
  • Agences et services de publicité
CONT

Après avoir satisfait à tous ces paramètres, la chaîne télévisuelle doit planifier son allocation publicitaire afin de répondre aux critères et exigences de chacun de ses clients, tout en maximisant son revenu.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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