TERMIUM Plus®

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ENGAGEMENT CLIENT [1 record]

Record 1 2025-10-07

English

Subject field(s)
  • Merchandising Techniques
  • Customer Relations
CONT

Customer engagement refers to the interactions and relationships a company builds with its clients over time.

CONT

By extending the customer experience beyond a purchase, successful customer engagement extends the customer lifecycle, fosters loyal customer relationships, attracts new customers and helps companies better anticipate customer expectations and needs.

French

Domaine(s)
  • Techniques marchandes
  • Relations avec la clientèle
CONT

L'engagement client désigne toutes les manières dont le client peut interagir avec la marque sur les différents points de contact. L'engagement permet de se rapprocher du client, de nouer un lien et de l'entretenir, de le fidéliser, d'augmenter la satisfaction et d'éviter qu'il aille à la concurrence.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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