TERMIUM Plus®

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FACTEUR PERCEPTION [1 record]

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Record 1 1975-03-11

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Marketing
CONT

Perceptual constitute an important intervening variable in explaining responses to price changes. ... In general, people may not always put the most straightforward interpretation on a price change when it occurs.

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Commercialisation
CONT

Kotler met ainsi l'accent sur le rôle des facteurs de perception dans les réactions des acheteurs. [...] Une baisse de prix peut être perçue comme une baisse de qualité.

Spanish

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