TERMIUM Plus®

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Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-07-17

English

Subject field(s)
  • Statistical Surveys
  • Marketing Research
DEF

Term used particularly in market research for a survey designed to obtain data on a number of factors influencing a product's impact and to show which of these factors has the greatest influence. Factors tested for might include, for example, purchasers' preferences by age and by socio-economic grade, regional preferences, cultural influences, relative success in different types of retail outlet, volume of sales on different days of the week, etc.

French

Domaine(s)
  • Sondages et enquêtes (Statistique)
  • Étude du marché

Spanish

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