TERMIUM Plus®

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FAMILY BRAND [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2007-11-15

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
DEF

A brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods.

CONT

This company has just launched its third major umbrella brand.

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
DEF

Marque signant de nombreux produits ou services appartenant à des produits à des catégories différentes.

CONT

Chaque produit, signé Milba, présente, dans les pays où il est vendu, la même couleur mauve et la référence au lait des Alpes. Cette technique porte le nom de «marque ombrelle».

CONT

Timotei devient marque ombrelle.

Spanish

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