TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

HORIZONTAL DIVERSIFICATION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2014-02-07

English

Subject field(s)
  • The Product (Marketing)
  • Marketing
OBS

A company may diversify horizontally into new products which, while they do not significantly affect existing products, do utilize the manufacturing, marketing or financial know-how ... of the enterprise.

French

Domaine(s)
  • Produit (Commercialisation)
  • Commercialisation
DEF

Type de diversification dans laquelle le nouveau produit ou le nouveau service est conforme à la pratique, à l’expérience et à la technique actuelles de l’entreprise, et est complémentaire aux produits et services actuels ou vient concurrencer ceux-ci.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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