TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
INCITATION NEGATIVE [2 records]
Record 1 - internal organization data 2010-10-18
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- negative appeal 1, record 1, English, negative%20appeal
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
[Negative appels] consist of an attempt to raise the tension level to a point where it can be defused by the answer offered by an advertisement. 1, record 1, English, - negative%20appeal
Record number: 1, Textual support number: 1 OBS
In advertisements for insurance, the consequences of the non-acceptance of the product are stressed. 1, record 1, English, - negative%20appeal
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- incitation négative
1, record 1, French, incitation%20n%C3%A9gative
feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[Les incitations négatives] consistent à essayer d'élever le niveau de tension à un point où la tension puisse être désamorcée par la réponse proposée par la publicité. 1, record 1, French, - incitation%20n%C3%A9gative
Record number: 1, Textual support number: 1 OBS
L'exemple type est celui de l'assurance, pour laquelle on insiste sur les conséquences de la non-acceptation du produit. 1, record 1, French, - incitation%20n%C3%A9gative
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2007-05-18
Record 2, English
Record 2, Subject field(s)
- Industrial and Economic Psychology
- Management Theory
- Management Operations (General)
Record 2, Main entry term, English
- negative KITA
1, record 2, English, negative%20KITA
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Negative KITA does not lead to motivation, but to movement. 1, record 2, English, - negative%20KITA
Record 2, French
Record 2, Domaine(s)
- Psychologie industrielle et économique
- Théories de la gestion
- Opérations de la gestion (Généralités)
Record 2, Main entry term, French
- stimulation négative 1, record 2, French, stimulation%20n%C3%A9gative
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
La stimulation négative ne motive pas, elle met seulement en mouvement. 1, record 2, French, - stimulation%20n%C3%A9gative
Record 2, Key term(s)
- incitation négative
Record 2, Spanish
Record 2, Textual support, Spanish
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