TERMIUM Plus®
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INVESTISSEMENT PUBLICITAIRE [2 records]
Record 1 - internal organization data 2013-12-06
Record 1, English
Record 1, Subject field(s)
- Advertising
- Financial and Budgetary Management
Record 1, Main entry term, English
- advertising investment 1, record 1, English, advertising%20investment
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The ... critics ... see advertising as a force leading toward monopoly and toward a commercial stalemate in which the advertising investment of competing firms merely cancel one another out. 1, record 1, English, - advertising%20investment
Record 1, French
Record 1, Domaine(s)
- Publicité
- Gestion budgétaire et financière
Record 1, Main entry term, French
- investissement publicitaire
1, record 1, French, investissement%20publicitaire
masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
On estime qu'au minimum 15% des investissements publicitaires en France sont consacrés à la P.L.V. 1, record 1, French, - investissement%20publicitaire
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1980-06-25
Record 2, English
Record 2, Subject field(s)
- Advertising
Record 2, Main entry term, English
- ad investment
1, record 2, English, ad%20investment
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
Advertisers use data on their audiences (...) in lieu of evidence (...) on what their ad investments accomplish. 1, record 2, English, - ad%20investment
Record 2, Key term(s)
- advertising investment
Record 2, French
Record 2, Domaine(s)
- Publicité
Record 2, Main entry term, French
- investissement publicitaire
1, record 2, French, investissement%20publicitaire
correct
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Les annonceurs utilisent des données sur le public (...) au lieu d'éléments (...) concernant les résultats obtenus par leurs investissements publicitaires. 2, record 2, French, - investissement%20publicitaire
Record number: 2, Textual support number: 2 OBS
Dépenses de publicité qui (...) sont un facteur de croissance de l'entreprise en vue de produire des bénéfices ultérieurs par les ventes qui en résulteront. 3, record 2, French, - investissement%20publicitaire
Record 2, Spanish
Record 2, Textual support, Spanish
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