TERMIUM Plus®

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MATERIAL PUNTO VENTA [1 record]

Record 1 1999-03-08

English

Subject field(s)
  • Advertising Media
DEF

Manufacturer message to a consumer that is maintained at the time of purchase. May be achieved by different methods: posters, stickers, display items or music.

OBS

The term "point of sale material" and its definition were reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Supports publicitaires
DEF

Matériel (présentoirs, affiches, pancartes, etc.) destiné à être placé à l'intérieur des magasins de vente au détail pour stimuler les ventes des produits.

Spanish

Campo(s) temático(s)
  • Medios de publicidad
DEF

Comunicación que mantiene el mensaje del fabricante en el momento en que el consumidor realiza la compra. Puede venir en formas muy distintas: carteles, colgantes, adhesivos, expositores, canciones. Sinónimo de publicidad en punto de venta o, en traducción literal del francés, publicidad en el lugar de venta (PLV).

OBS

El término "material punto de venta" y la definición fueron extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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