TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
MATERIEL PUBLICITAIRE [2 records]
Record 1 - internal organization data 2018-12-10
Record 1, English
Record 1, Subject field(s)
- Advertising Media
- Advertising Techniques
Record 1, Main entry term, English
- advertising material
1, record 1, English, advertising%20material
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
[Material, such as] booklets, brochures, catalogs, audio tapes, video tapes, CDs, ... designed to provide information [about], and stimulate interest [in], ... a product or business. 2, record 1, English, - advertising%20material
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
Record 1, Main entry term, French
- matériel publicitaire
1, record 1, French, mat%C3%A9riel%20publicitaire
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[...] les infopublicités et les autres types de matériel publicitaire sont exclus de la certification d'émissions canadiennes [...] 2, record 1, French, - mat%C3%A9riel%20publicitaire
Record number: 1, Textual support number: 2 CONT
Le matériel publicitaire, qui peut être intégré dans une émission, se distingue des messages publicitaires, qui sont diffusés [...] 2, record 1, French, - mat%C3%A9riel%20publicitaire
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Medios de publicidad
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- material publicitario
1, record 1, Spanish, material%20publicitario
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2012-12-05
Record 2, English
Record 2, Subject field(s)
- Sales (Marketing)
- Merchandising Techniques
- Advertising Agencies and Services
- Electoral Systems and Political Parties
Record 2, Main entry term, English
- promotional material
1, record 2, English, promotional%20material
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- material of a promotional nature 2, record 2, English, material%20of%20a%20promotional%20nature
correct
- advertisement material 3, record 2, English, advertisement%20material
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Diamond Jubilee promotional material is available in limited quantities to organizations that will be celebrating the Diamond Jubilee. 4, record 2, English, - promotional%20material
Record 2, French
Record 2, Domaine(s)
- Vente
- Techniques marchandes
- Agences et services de publicité
- Systèmes électoraux et partis politiques
Record 2, Main entry term, French
- matériel publicitaire
1, record 2, French, mat%C3%A9riel%20publicitaire
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- matériel promotionnel 2, record 2, French, mat%C3%A9riel%20promotionnel
correct, masculine noun
- matériel d'aide à la vente 3, record 2, French, mat%C3%A9riel%20d%27aide%20%C3%A0%20la%20vente
masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Matériel publicitaire des projets et campagnes de sensibilisation du Bureau mis à la disposition des partenaires, intervenants, consommateurs et entreprises. 4, record 2, French, - mat%C3%A9riel%20publicitaire
Record 2, Spanish
Record 2, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified:


