TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MEDIA BUYER [2 records]
Record 1 - external organization data 2022-12-20
Record 1, English
Record 1, Subject field(s)
- Compartment - National Occupational Classification (NOC)
Record 1, Main entry term, English
- media buyer
1, record 1, English, media%20buyer
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, French
Record 1, Domaine(s)
- Tiroir – Classification nationale des professions (CNP)
Record 1, Main entry term, French
- acheteur-médias
1, record 1, French, acheteur%2Dm%C3%A9dias
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- acheteuse-médias 1, record 1, French, acheteuse%2Dm%C3%A9dias
correct, feminine noun
- acheteur de médias 1, record 1, French, acheteur%20de%20m%C3%A9dias
correct, masculine noun
- acheteuse de médias 1, record 1, French, acheteuse%20de%20m%C3%A9dias
correct, feminine noun
Record 1, Textual support, French
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2022-10-25
Record 2, English
Record 2, Subject field(s)
- Occupation Names (General)
- Advertising
Record 2, Main entry term, English
- media buyer
1, record 2, English, media%20buyer
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, ... radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance. 2, record 2, English, - media%20buyer
Record 2, French
Record 2, Domaine(s)
- Désignations des emplois (Généralités)
- Publicité
Record 2, Main entry term, French
- acheteur médias
1, record 2, French, acheteur%20m%C3%A9dias
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- acheteuse médias 2, record 2, French, acheteuse%20m%C3%A9dias
correct, feminine noun
- acheteur de médias 3, record 2, French, acheteur%20de%20m%C3%A9dias
correct, masculine noun
- acheteuse de médias 2, record 2, French, acheteuse%20de%20m%C3%A9dias
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Les acheteurs médias travaillent souvent pour des agences de publicité et des entreprises individuelles souhaitant acheter de l'espace publicitaire dans divers médias, notamment dans la presse écrite, sur des supports extérieurs, à la télévision et en ligne. Ils négocient avec des représentants et des agents de vente publicitaire afin d'acquérir l'espace publicitaire le plus rentable et le plus économique pour leur entreprise. Ils négocient également des [parrainages] et des placements de produits. 4, record 2, French, - acheteur%20m%C3%A9dias
Record number: 2, Textual support number: 1 OBS
En latin, le mot média est pluriel, mais il n'y a aucune obligation à considérer ce mot comme pluriel en français. On écrira donc un média, des médias. 5, record 2, French, - acheteur%20m%C3%A9dias
Record 2, Spanish
Record 2, Textual support, Spanish
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