TERMIUM Plus®

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MEMOIRE SELECTIVE [1 record]

Record 1 2001-05-16

English

Subject field(s)
  • Psychology of Communication
DEF

The propensity of a person to remember informative stimuli that support prior beliefs or feelings and to forget the stimuli that are at odds.

French

Domaine(s)
  • Psychologie de la communication
DEF

Tendance du public à retenir certains messages mieux que d'autres, d'après leurs croyances et leurs attitudes.

OBS

Définition extraite du CAPITAL Business Dictionary et reproduite avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Psicología de la comunicación
DEF

Tendencia de la audiencia a retener unos mensajes publicitarios mejor que otros en función de sus creencias y actitudes.

OBS

retención selectiva: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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