TERMIUM Plus®

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MEMOMARQUE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2018-02-20

English

Subject field(s)
  • Marketing Research
DEF

A qualitative measure of how well a brand name is connected with a product type or class of products by consumers.

OBS

Often tested through surveys or interviews, brand recall is tested by asking participants questions such as "name as many car models as possible" or "can you explain what a Kleenex is?"

French

Domaine(s)
  • Étude du marché
DEF

Mesure de la mémorisation d'une marque.

Spanish

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