TERMIUM Plus®

From: Translation Bureau

On social media

Consult the Government of Canada’s terminology data bank.

MEMORISATION SELECTIVE [1 record]

Record 1 2001-05-16

English

Subject field(s)
  • Marketing
  • Motivation and Advertising Psychology
  • Merchandising Techniques
DEF

Process by which an audience only remembers a fraction of a transmitted message, normally that part that has been emphasised, although sometimes the novelty element is remembered or some other element that clashes with created expectations.

OBS

selective recall: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commercialisation
  • Motivation et psychologie de la publicité
  • Techniques marchandes
DEF

Procédé par lequel le public ne retient qu'une partie du message envoyé, généralement la partie la plus importante, bien que parfois ce soit la nouveauté ou le retentissement face à des attentes.

OBS

Définition extraite du CAPITAL Business Dictionary et reproduite avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • rappel sélectif

Spanish

Campo(s) temático(s)
  • Comercialización
  • Motivación y psicología de la publicidad
  • Técnicas mercantiles
DEF

Proceso por el que una audiencia recuerda únicamente una fracción del mensaje enviado, normalmente lo que se ha querido enfatizar, aunque a veces se recuerda más lo novedoso o lo que choca con las expectativas creadas.

OBS

recuerdo selectivo: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

GCtranslate (available on the Government of Canada network only)

Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: