TERMIUM Plus®

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MEMORY TEST [2 records]

Record 1 1999-04-08

English

Subject field(s)
  • Psychometry and Psychotechnology
CONT

In one experiment to demonstrate how context affects retrieval, subjects first studied pairs of faces ... Later, in a memory test, subjects were again shown pairs of faces and asked whether the test face was one previously studied.

French

Domaine(s)
  • Psychométrie et psychotechnique
CONT

[Les] tests de mémoire sont [...] fort nombreux, la mémoire étant une des fonctions privilégiées qui a été le plus étudiée dès le début de la psychologie expérimentale. Les aspects ou les formes qui ont retenu l'attention des psychologues sont les suivants: mémoire de fixation, mémoire de récognition, mémoire d'évocation, mémoire des mots, des chiffres, des dessins, mémoire des divers types d'images sensorielles; mémoire immédiate et mémoire à longue échéance [...]

Spanish

Save record 1

Record 2 1981-06-18

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation
OBS

Domaine: Recherche commerciale. Épreuve qui consiste à mesurer, chez les consommateurs la mémorisation d'annonces, d'affiches ou de marques de produits.

Spanish

Save record 2

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