TERMIUM Plus®
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MERCADEO CONCENTRADO [1 record]
Record 1 - internal organization data 2001-04-18
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Marketing
Record 1, Main entry term, English
- concentrated marketing
1, record 1, English, concentrated%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The selection of a small segment of the total market in order to concentrate all a firm's marketing resources to satisfying this single segment. 1, record 1, English, - concentrated%20marketing
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Commercialisation
Record 1, Main entry term, French
- marketing concentré
1, record 1, French, marketing%20concentr%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Mercatique centrée sur un segment du marché total dans le but de totalement le satisfaire et de créer une image de spécialiste. 2, record 1, French, - marketing%20concentr%C3%A9
Record number: 1, Textual support number: 1 OBS
L'entreprise propose une gamme réduite de produits, associée à un seul segment ou plusieurs petits regroupés. Elle cherche à acquérir une forte part d'un sous-marché spécifique plutôt que de s'éparpiller, elle concentre ses efforts pour obtenir une position forte dans des domaines spécifiques et limités. 3, record 1, French, - marketing%20concentr%C3%A9
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Comercialización
Record 1, Main entry term, Spanish
- marketing concentrado
1, record 1, Spanish, marketing%20concentrado
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- mercadotecnia concentrada 1, record 1, Spanish, mercadotecnia%20concentrada
feminine noun
- mercadeo concentrado 1, record 1, Spanish, mercadeo%20concentrado
masculine noun
- mercadología concentrada 2, record 1, Spanish, mercadolog%C3%ADa%20concentrada
feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Mercadología que se centra en un segmento dentro del mercado total, tratando de lograr una gran penetración en él y creando una imagen de especialista. 2, record 1, Spanish, - marketing%20concentrado
Record number: 1, Textual support number: 1 OBS
mercadología concentrada: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 3, record 1, Spanish, - marketing%20concentrado
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