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MERCADEO SOCIAL [1 record]

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Alphabetical list of terms

Record 1 2011-06-22

English

Subject field(s)
  • Merchandising Techniques
DEF

[The] application of commercial marketing concepts, knowledge, and techniques to non-commercial ends (such as campaigns against smoking and drunken driving) for the society's welfare.

French

Domaine(s)
  • Techniques marchandes
DEF

Utilisation de techniques de marketing commercial afin de promouvoir l’adoption d’un comportement qui améliorera [...] le bien-être du public cible ou de la société en général.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
OBS

mercadología social: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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