TERMIUM Plus®

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MERCHANDISE PLANNING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2003-01-30

English

Subject field(s)
  • The Product (Marketing)
  • Production Management
  • Marketing Research
DEF

The process leading to the identification of goals and procedures, as well as the precise nature of the merchandise to be marketed.

French

Domaine(s)
  • Produit (Commercialisation)
  • Gestion de la production
  • Étude du marché
DEF

Ensemble des études faites pour établir les caractéristiques du produit qu'une entreprise projette de fabriquer.

Spanish

Campo(s) temático(s)
  • Producto (Comercialización)
  • Gestión de la producción
  • Estudio del mercado
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