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MERCHANDIZING [1 record]
Record 1 - internal organization data 2018-07-27
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- merchandising
1, record 1, English, merchandising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- merchandizing 2, record 1, English, merchandizing
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A marketing activity, including sales and promotion, designed to make retail goods available, attractive and conspicuous in a store. 3, record 1, English, - merchandising
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- marchandisage
1, record 1, French, marchandisage
correct, see observation, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- présentation des marchandises 2, record 1, French, pr%C3%A9sentation%20des%20marchandises
correct, feminine noun
- merchandizing 3, record 1, French, merchandizing
anglicism, see observation, masculine noun
- merchandising 4, record 1, French, merchandising
anglicism, see observation, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Élément tactique de la stratégie commerciale d'une entreprise portant sur les méthodes de commercialisation et permettant d'adapter et de présenter à un acheteur éventuel le produit à vendre ou le service à fournir dans les meilleures conditions matérielles et psychologiques possibles. 2, record 1, French, - marchandisage
Record number: 1, Textual support number: 1 OBS
«Merchandizing» ou «merchandising» sont plus répandus en français, aussi bien au Canada qu'en Europe, que «marchandisage». 5, record 1, French, - marchandisage
Record number: 1, Textual support number: 2 OBS
marchandisage : désignation entérinée par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada. 6, record 1, French, - marchandisage
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- promoción comercial
1, record 1, Spanish, promoci%C3%B3n%20comercial
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 OBS
promoción comercial: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "promoción comercial" es una alternativa válida al anglicismo "merchandising". 1, record 1, Spanish, - promoci%C3%B3n%20comercial
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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