TERMIUM Plus®

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MISE ESSAI AUPRES GROUPES CIBLES [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-08-15

English

Subject field(s)
  • Statistical Methods
  • Marketing Research
  • Economic Planning
DEF

Focus testing is a market research technique in which you assemble a group of people for moderated discussion about a document, service or other product in order to gather opinions.

French

Domaine(s)
  • Méthodes statistiques
  • Étude du marché
  • Planification économique
CONT

Le processus de consultation et les essais auprès des groupes cibles ont permis d'obtenir l'apport des participants sur les autres priorités en matière d'information et sur la faisabilité de déclarer les données répondant à ces besoins.

Spanish

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