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MOTIF FREQUENTATION REGULIERE MAGASIN [1 record]

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Record 1 1998-05-04

English

Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology
OBS

marketing men have used such dichotomous classifications of motives as instinctive-learned, product-patronage (why the consumer bought this product versus why she shopped at this store.

French

Domaine(s)
  • Publicité
  • Motivation et psychologie de la publicité

Spanish

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