TERMIUM Plus®

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MOTIF RATIONNEL [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1986-08-06

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Advertising
DEF

rational motives: motives which usually include economy, efficiency and dependability.

CONT

An advertisement that tries to influence purchase decisions for the same brand of toilet soap by citing its price advantage is aimed at what might be termed rational motives.

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Publicité
OBS

[le mobile économique] est (...) d'autant plus puissant que la situation financière de l'acheteur est modeste, que le prix de l'article est élevé ou que le motif d'achat est rationnel.

Spanish

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