TERMIUM Plus®
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OCCASION VOIR [1 record]
Record 1 - internal organization data 2002-10-15
Record 1, English
Record 1, Subject field(s)
- Advertising
Record 1, Main entry term, English
- opportunity to see
1, record 1, English, opportunity%20to%20see
correct
Record 1, Abbreviations, English
- OTS 2, record 1, English, OTS
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Opportunities To See (OTS)/Hear (OTH). OTS is the theoretical concept behind an impact - i.e. "in the room with the TV set on" therefore making the assumption that an advertisement was seen if it was shown. During a campaign some people will see and advertisement once, some twice, some three times etc. The average number of times that the campaign was seen, by those who saw at least one of the advertisements is often known as Average OTS. 2, record 1, English, - opportunity%20to%20see
Record number: 1, Textual support number: 2 CONT
Opportunities to see the advertisements in a campaign. 2, record 1, English, - opportunity%20to%20see
Record 1, French
Record 1, Domaine(s)
- Publicité
Record 1, Main entry term, French
- occasion de voir
1, record 1, French, occasion%20de%20voir
correct, feminine noun, standardized
Record 1, Abbreviations, French
- O.D.V. 1, record 1, French, O%2ED%2EV%2E
correct, feminine noun, standardized
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Nombre de rencontres théoriques d'un individu d'une cible donnée avec un message publicitaire. 1, record 1, French, - occasion%20de%20voir
Record number: 1, Textual support number: 1 OBS
Dans les milieux professionnels, c'est l'abréviation qui est le plus souvent employée. 1, record 1, French, - occasion%20de%20voir
Record number: 1, Textual support number: 2 OBS
ancien terme normalisé par l'arrêté du 10 octobre 1985 (Journal officiel du 13 novembre 1985). 2, record 1, French, - occasion%20de%20voir
Record 1, Spanish
Record 1, Textual support, Spanish
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