TERMIUM Plus®

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ODD PRICING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-08-21

English

Subject field(s)
  • Market Prices
DEF

Pricing at odd amounts ($4.99 rather than $5, for example) in the belief that these seemingly lower prices will result in larger sales volume. A form of psychological pricing that is also called "penny pricing".

OBS

Pricing such as $9.99 to make it appear cheaper.

French

Domaine(s)
  • Prix (Commercialisation)
DEF

Type de fixation psychologique de prix qui consiste à terminer le montant du prix d'achat d'un produit par un nombre impair, comme, par exemple, 16,99$ ou encore 19,95$.

Spanish

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