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OPINION LEADER [1 record]
Record 1 - internal organization data 2011-01-27
Record 1, English
Record 1, Subject field(s)
- Sociology of Communication
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- opinion leader
1, record 1, English, opinion%20leader
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
An individual within a community who has an important impact on the opinion of others [and to whom others] in the community tend to look to ... for information and advice. 2, record 1, English, - opinion%20leader
Record 1, French
Record 1, Domaine(s)
- Sociologie de la communication
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- guide d'opinion
1, record 1, French, guide%20d%27opinion
correct, masculine and feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- leader d'opinion 2, record 1, French, leader%20d%27opinion
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Personnage social qui est un relais d'opinion en ce sens qu'il transmet les informations ou ses opinions [...] en y ajoutant son autorité, son prestige ou son influence personnelle. 3, record 1, French, - guide%20d%27opinion
Record number: 1, Textual support number: 1 CONT
[...] ce sont ces personnes (appelées les guides d'opinion ou opinion leaders) qui répandent, irradient autour d'elles les messages des mass media et déterminent ainsi les courants d'opinion. 4, record 1, French, - guide%20d%27opinion
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Sociología de la comunicación
- Motivación y psicología de la publicidad
Record 1, Main entry term, Spanish
- líder de opinión
1, record 1, Spanish, l%C3%ADder%20de%20opini%C3%B3n
correct, masculine and feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- formador de opinión 2, record 1, Spanish, formador%20de%20opini%C3%B3n
correct, masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Persona que gracias a su prestigio, a su competencia o a la estima de que goza, ejerce un alto grado de influencia sobre las apreciaciones de un grupo, al cual orienta en cuanto a la recepción, el rechazo o la interpretación de los mensajes difundidos o de los productos ofrecidos. 1, record 1, Spanish, - l%C3%ADder%20de%20opini%C3%B3n
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