TERMIUM Plus®

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OPPORTUNITY-RISK MATRIX [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2011-12-12

English

Subject field(s)
  • Marketing
DEF

A technique of plotting opportunities and risks on a matrix or grid.

OBS

On the basis of this matrix a company can decide on indicators and weight them. Evaluate each market on the weighted indicators and plot them to see relative placements. This matrix can be used both for domestic and foreign markets.

Key term(s)
  • opportunity risk matrix

French

Domaine(s)
  • Commercialisation
OBS

[...] une matrice des risques avec des tableaux d'analyse qui dressent la liste la plus exhaustive possible des risques du projet [...]

OBS

Cette étude devrait comporter une matrice des possibilités commerciales et des innovations parce que ce genre de présentation justifie de façon convaincante la participation de l'industrie et du gouvernement.

Spanish

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