TERMIUM Plus®

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OPTIMISATION EXPERIENCE RECHERCHE [1 record]

Record 1 2025-07-03

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Search experience optimization, or SXO, is the process of making sure [the] website not only shows up in search results, but also gives visitors a smooth, helpful experience once they get there. It combines the technical side of SEO [search engine optimization] — like using the right keywords and getting [the] site to rank — with the user experience side, like fast load times, clear messaging, easy navigation, and trustworthy content.

Key term(s)
  • search experience optimisation

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
OBS

Le concept réside dans l'association entre qualité de l'information et expérience positive de navigation par l'internaute.

Spanish

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