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OPTIMISATION MOTEURS IA GENERATIVE [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 2026-03-30

English

Subject field(s)
  • Information Processing (Informatics)
  • Artificial Intelligence
  • Internet and Telematics
  • Marketing
CONT

Generative engine optimization (GEO) is a digital marketing strategy that focuses on enhancing the visibility and influence of content within AI-generated responses.

CONT

The goal of GEO is to ensure that a brand's content is accurately interpreted, cited, and presented by AI systems, thereby increasing its reach and authority in an environment where users increasingly rely on AI-generated information.

French

Domaine(s)
  • Traitement de l'information (Informatique)
  • Intelligence artificielle
  • Internet et télématique
  • Commercialisation
OBS

L'optimisation pour les moteurs d'IA générative consiste à préparer le contenu à diffuser de manière à ce qu'il soit repris, cité ou résumé par de tels moteurs, le but étant d'accroître la visibilité du produit, du service ou de l'information que l'on souhaite présenter.

Spanish

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