TERMIUM Plus®

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OPTIMISATION OFFRE [1 record]

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Alphabetical list of terms

Record 1 2025-07-04

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
  • Artificial Intelligence
CONT

Bid price optimization (BPO) is the process of using data and analytics to determine the optimal price to bid on a given advertising campaign. This process can be used to maximize the return on investment for the advertiser, by ensuring that they are paying the lowest possible price for each conversion.

Key term(s)
  • bid price optimisation

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
  • Intelligence artificielle
OBS

L'optimisation de l'offre permet de déterminer le prix qu'un annonceur devrait offrir de manière à maximiser le rendement de son investissement et à payer le plus bas prix possible par conversion.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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