TERMIUM Plus®

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Record 1 2021-06-29

English

Subject field(s)
  • Internet and Telematics
  • Electronic Commerce
DEF

In online marketing ... a single [web] page that appears in response to clicking on an advertisement.

CONT

In terms of an e-mail campaign, one can think of the landing page as the page to which the e-mail directs the prospect via a link. A landing page must satisfy all the requirements pertaining to a home page.

French

Domaine(s)
  • Internet et télématique
  • Commerce électronique
DEF

Page [Web] contenant de la publicité vers laquelle renvoie un hyperlien, et sur laquelle arrive un internaute à la suite d'un clic sur une publicité en ligne ou dans un courriel commercial.

CONT

La page de renvoi est la page Web vers laquelle renvoie un élément cliquable (bannière, lien, etc.). Dans le cadre d'une bannière publicitaire[,] le renvoi peut se faire sur la page d'accueil du site de l'annonceur, sur une page intérieure vantant le produit ou sur une page du site support.

Spanish

Campo(s) temático(s)
  • Internet y telemática
  • Comercio electrónico
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