TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

POINTE SAISONNIERE [1 record]

Record 1 2016-12-21

English

Subject field(s)
  • Marketing Research
  • Sales (Marketing)
  • Advertising
OBS

Products whose sales have seasonal fluctuations ... In such instances, the advertising is scheduled to reflect the seasonal peaks, appearing in heightened ... dosage with the approach of the respective season.

OBS

seasonal peak: term extracted from the “Glossaire économique” and reproduced with permission of the Organisation for Economic Co-operation and Development.

French

Domaine(s)
  • Étude du marché
  • Vente
  • Publicité
OBS

Nombre d'entreprises souffrent de pointe saisonnière et tentent [d'étaler leur fabrication sur des périodes plus longues en forçant la consommation aux époques où la vente est] plus faible.

OBS

pointe saisonnière : terme extrait du «Glossaire économique» et reproduit avec l’autorisation de l’Organisation de coopération et de développement économiques.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Ventas (Comercialización)
  • Publicidad
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