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The Government of Canada’s terminology and linguistic data bank.
PUBLICITE CHOC [2 records]
Record 1 - internal organization data 2001-03-27
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- hard-sell advertising
1, record 1, English, hard%2Dsell%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- hard advertising 2, record 1, English, hard%20advertising
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Advertising shifts with the economy between hard and soft advertising methods. Such as during the depression hard advertising was incorporated in order to sell products and boost general morale. 2, record 1, English, - hard%2Dsell%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- publicité agressive
1, record 1, French, publicit%C3%A9%20agressive
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité de choc 2, record 1, French, publicit%C3%A9%20de%20choc
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique publicitaire qui vise à pousser à l'achat par tous les moyens. Le mot AGRESSIF est ici employé au sens français de provocateur et non pas dans son sens américain de dynamique, énergique. 1, record 1, French, - publicit%C3%A9%20agressive
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2001-03-27
Record 2, English
Record 2, Subject field(s)
- Advertising Techniques
Record 2, Main entry term, English
- hard-hitting advertising
1, record 2, English, hard%2Dhitting%20advertising
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- hard-hitting commercial 2, record 2, English, hard%2Dhitting%20commercial
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
"This advertising campaign graphically shows the tragic consequences that can result from impaired driving crashes. Hopefully it will make people think twice about drinking and driving," ... The LCBO is also re-launching its award-winning, 90-second cinema commercial with the message, "How far will you let drinking take you?" This hard-hitting commercial will be seen on 285 Famous Players and Cineplex Odeon theatre screens ... 2, record 2, English, - hard%2Dhitting%20advertising
Record 2, French
Record 2, Domaine(s)
- Techniques publicitaires
Record 2, Main entry term, French
- publicité-choc
1, record 2, French, publicit%C3%A9%2Dchoc
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
«Cette campagne publicitaire démontre graphiquement les conséquences tragiques qui peuvent résulter de collisions dues à la conduite en état d'ébriété. Nous croyons que ceci fera réfléchir avant de boire et conduire» [...] La LCBO relance également son message commercial primé de 90 secondes dans les cinémas : Jusqu'où allez-vous laisser l'alcool vous mener? La projection de cette publicité-choc est présentée dans 547 salles de cinéma [...] 1, record 2, French, - publicit%C3%A9%2Dchoc
Record 2, Key term(s)
- publicité choc
Record 2, Spanish
Record 2, Textual support, Spanish
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