TERMIUM Plus®

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RATE REDEMPTION [1 record]

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Alphabetical list of terms

Record 1 1981-10-20

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Agencies and Services
CONT

[couponing] by door-to-door placement [is] slow and costly but also capable of getting a high rate of redemption. [also called redemption rate].

French

Domaine(s)
  • Techniques marchandes
  • Agences et services de publicité
CONT

Le taux de rédemption [dans le couponage par magazine] est sensiblement plus élevé (5 à 10 % environ) que dans les quotidiens.

Spanish

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