TERMIUM Plus®

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S.B.U. [1 record]

Record 1 2001-08-20

English

Subject field(s)
  • Marketing
CONT

Strategic business units need to be defined so that one executive can control the key variable essential to the execution of his or her strategic business plan.

French

Domaine(s)
  • Commercialisation
DEF

Sous-partie d'une structure organisationnelle donnée, qui dispose d'une orientation de marché bien définie et qui a à sa tête un dirigeant responsable de l'intégration de toutes les fonctions gestionnelles en un plan stratégique unique.

Spanish

Campo(s) temático(s)
  • Comercialización
DEF

Representa cada una de las unidades, o el conjunto de actividades homogéneas (negocios), en que puede dividirse una empresa, de forma que respondan a finalidades determinadas en su plan estratégico.

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